I’ve been part of the Bookstagram community for a few years now. It’s a cozy, book-loving corner of Instagram, and my love for it is still strong. I’ve made amazing friends, discovered many new reads, and exploded my TBR pile. When I started, one of the biggest hurdles was figuring out what to post. I didn’t want my feed to feel repetitive, but creating fresh content ideas wasn’t always easy.
Over the years, I’ve found that making engaging content is like playing online slots. You never know which post will win, but trying new ideas is fun. I’ve learned a lot from the community. Over time, I’ve built a go-to list of Bookstagram content ideas—and these 20 are some of the best.
Book Review
Isn’t this the entire point of Bookstagram?! I first joined because I wanted a space to share my thoughts on what I was reading. Many others did, too. We wanted to see what everyone else was reading. Share your book reviews! Your followers want to hear your thoughts! The image above shows my review of Liar, Dreamer, and Thief by Maria Dong. Thanks to Grand Central Publishing for the free copy!
Meet the Bookstagrammer
In hindsight, I wish I had done a “Meet the Bookstagrammer” post sooner, but I wasn’t quite ready to show my face (I have no clue what held me back!). These posts are fantastic for new book bloggers and those who have been around for a while. Posts like that are a fun way to build real connections with your followers. I love getting to know the people behind the pages I follow.
Book Lists
Book lists are one of my go-to Bookstagram content ideas. I’m a big fan of themed reading lists focusing on specific topics. I’ve shared several on both Instagram and my blog—and I’ve got plenty more in the works. The photo above features one of my all-time favorite reads. It’s about the medical and pharmaceutical industries.
Book Recommendation
Another idea I love to share on Bookstagram is a simple book recommendation. This is like a book review. You might recommend a book you’ve reviewed but can also stand alone, separate from a review. There are books I read long before I ever joined Bookstagram. I can’t recall all the details for a full review, but I loved them and want to share. And let’s be honest—some days, writing a full review isn’t happening. That’s when a quick book recommendation post saves the day.
Favorite Book
Posting about your favorite book never goes out of style on Bookstagram. I enjoy seeing what others are obsessed with and hearing why. I always enjoy engaging with those kinds of posts—they’re some of my absolute favorites! The Glass Castle by Jeannette Walls is mine, as seen in the photo above.
Reading Space
If you’re on Bookstagram, chances are people are dying to see your reading nook—I know I always am. I was thrilled to set up my reading room when I moved into my new house. Having a special space for reading and storing my books was great. Now that I have one, it’s become a frequent feature in my posts (okay, more than “now and then”—but can you blame me? It’s gorgeous!). The photos above give a peek into my cozy little space; you can find more over on my blog.
Book Stack Challenges
I’m a huge fan of book stack challenges—creating them and joining in! They’re such a fun way to get creative with your collection and add variety to your feed. I try to hop in whenever I can. Here are three recent ones I participated in! Click the photos to find out more.
Book Shopping
Let’s be real: buying and reading books are two separate hobbies, and I fully support doing both. I read to justify buying more (don’t tell my husband). Whenever I travel or need a mood boost, I love checking out local indie bookstores. There’s something magical about them. The pic above is from Midtown Scholar in Harrisburg, Pennsylvania.
Book Mail
Book mail is a staple in the Bookstagram world. It’s always fun to share what arrives in the mail. This could be from authors, publishers, or even surprise packages. They sometimes need to showcase or post about these books, and I do too. That’s why book mail posts are a fun part of your content. They excite both you and your followers.
Currently Reading
When you’re busy but want to post about books, a “currently reading” update is a simple solution. Quick photo, short caption, done. I usually put my book on a blanket or flat surface. Then, I take a quick photo. After that, I post a short caption about what I’m reading, why I like it, and my goal for the week. Easy enough, right?
Final Thoughts
Here are 20 bookstagram content ideas to keep your feed fresh, fun, and uniquely you. Bookstagram is about connection and creativity. So, keep that in mind whether you share reviews, show off your reading space, or post a “currently reading” snap. Don’t stress about perfection; have fun with it, and let your love for books shine through.
Mujtaba is a creative Instagram captions writer who has a knack for crafting catchy and engaging text that perfectly complements any photo. With a deep understanding of social media trends and a passion for wordplay, they bring a unique and fun perspective to every post. He knows how to capture the essence of a moment and make it shine on Instagram.
