In addition to being a tool that encourages self-expression, Instagram has evolved into a powerful platform that businesses can use to promote their products and services. With the inclusion of social media ads and a diverse array of content formats, Instagram has the potential to help even small brands cut through the noise and become more visible to their target audience. However, that seems easier said than done considering the amount of content being published on the platform each day.
You can use Instagram to highlight new product offers, run ads, and engage directly with current and potential customers. However, there’s still a lot more you need to learn if you want it to be a major driver of your brand-building efforts. The playing field has changed significantly over the years and you must change the way you use Instagram as part of your digital marketing campaign. Here are a few key tips that are guaranteed to help your business stand out:
1. Know what your competitors are doing
It might seem difficult to come up with new content for your Instagram campaign but it’s always a matter of looking at what other successful brands in your niche are doing. Accomplishing greater visibility on the platform is all about creating the same types of content everyone is doing. You just have to make yours better and more original.
Try to use the search feature and look up content related to your product or service. You might also want to check your closest competitor’s page and browse through the types of posts and reels that show high engagement numbers. From there, figure out how you can improve the content you publish and take advantage of content trends in clever ways.
2. Collaborate with influencers
If you’ve just launched your brand, you might be struggling to increase post impressions and boost your reach. Using hashtags proves to have no direct impact on brand awareness so you might as well use other means to boost your brand’s visibility.
For sure, partnering with influencers would be a great way to reach out to people outside your immediate network. You just have to be cautious when selecting potential collaborators who post about topics that are relevant to your brand. If all goes well, your partnerships with influencers could bring your brand front and center.
3. Elevate your video production
Anyone on Instagram can make funny and insightful reels using basic editing tools like Capcut. However, your brand could do so much better with professionally crafted videos that can help add sophistication and authority. Instead of recording using a smartphone, use professional video and audio equipment and add advanced effects.
The final output should show a noticeable increase in click-throughs and online reach. If you lack the equipment and creative resources to craft corporate videos, reach out to a local agency. In Australia, you can look up a corporate video production company Sydney and Perth-based brands rely on.
4. Aim to build communities
Over the years, Instagram has added features aimed at helping personalities and brands build communities of fans and advocates. Aside from reels and live videos, you can also set up channels to communicate directly with loyal followers.
For the most part, you can use broadcast channels as a means of collecting rich information related to your products or services. Feedback, whether positive or negative, is critical to helping you refine your messaging. What’s more, Instagram channels offer a ready platform for encouraging followers to share content and promote upcoming events.
Endnote
Instagram is not just for posting selfies and what you’ve had for lunch. As a business owner, you should consider it a powerful ally in giving your brand the attention it deserves.
Mujtaba is a creative Instagram captions writer who has a knack for crafting catchy and engaging text that perfectly complements any photo. With a deep understanding of social media trends and a passion for wordplay, they bring a unique and fun perspective to every post. He knows how to capture the essence of a moment and make it shine on Instagram.
